英語備考六級閱讀文章
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In 1895, a man named Luigi Lavazza purchased a little grocery store in northern Italy for about $20. Today, over one hundred years later, Luigi Lavazza S.P.A is the irrefutable leader of the espresso market in Italy, boasting nearly 45 percent of the total coffee market share. The company owes its success to its dynanuc approach to business and careful attention to its customers' needs.
1895年，一位名叫路吉·拉法札的男子花20美元買下意大利北部一家小雜貨店0 100年后的今天，路吉·拉法札連鎖事業無疑已是意大利濃縮咖啡市場的領導品牌，占有約45%的市場。公司將其成就歸功于機動靈活的營銷策略及其對顧客需求的關照。
In Lavazza's store, coffee was sold raw and then roasted according to each customer's personal preference. Luigi Lavazza was considerably skilled at carefully selecting the amount of each ingredient required for one particular blend as well as expertly determining the degree of roasting.Over the next sixty years, the company experienced rapid commercial growth with its foray into the wholesale market and its decision to narrow down its range of products. By the mid forties, the company, now Luigi Lavazza S.P.A, began specializing in the production of coffee.
拉法札店里銷售的是生咖啡，它根據顧客的個人喜好而作相應的烘培。 拉法札在此方面的技巧十分嫻熟，對任意一種特殊配制，其原料的質與量均是經過精挑細選，烘培的程度亦是經過審慎的`專業判斷。隨后的60年中，該公司以突襲批發市場決定縮減產品經營范圍的辦法，取得了商業的迅速發展。在40年代中期，現名拉法札連鎖事業的公司開始專門生產咖啡。
The firm continued expanding by leaps and bounds, and introduced the first vacuum-packed coffee with a long shelf life in the sixties. Distribution soon covered all ofltaly, and the next two decades saw the conquering of both European and world markets. With its devotion to developing clever new tecl:uuques and products, Luigi Lavazza S.p.A shows no signs of slowing down, and will likely be giving other coffee companies a run for their money for a while yet.
自此，該公司一直在持續飛速地發展并在60年代首創真空包裝，延長了咖啡保質期。銷售隨即遍及整個意大利，之后的20年，它陸續征服了歐洲及全球市場 拉法札連鎖事業不斷致力于發展巧妙先進的技術及商品，從未表示過要放慢速度，它足以和任何其他的咖啡公司作一番短暫的較量。
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