商務英語廣告語精選

　　A:we want to achieve the market goal with the right media.

　　B:Certainly. We've done some tactical planning already. We think we've come up with a good plan.

　　A:What media do you plan to use?

　　B:Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.

　　A:So that way, our advertising dollars would be focused on people we know are computer users.

　　B:Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.

　　A:Will there be any direct mail?

　　B:No. That would not be correct for a manufacturer like you. Leave that to the retailers.

　　A:Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.

　　B:Great. We'll get started right away.

　　我們想要使用正確的行銷媒體來達到市場目標.

　　當然.我們已經完成一些戰略計劃.我們認為我們已經提出一項不錯的計劃.

　　你們準備使用何種媒體?

　　考慮到你們想要展現的形象,我們已要求撰寫文案的同事準備好計算機雜志稿及網際網絡用稿.

　　這樣一來,我們的廣告花費就會針對如我們所知的計算機使用者身上.

　　是的`.我們還同時刊登廣告看板及報紙廣告來幫助創立明顯的品牌識別.

　　會有任何廣告郵件嗎?

　　沒有.對像你們這樣的制造商來說,那并不是正確的作法,把這種方式留給零售商吧.

　　說得沒錯.請準備一份更詳細的提案,然后我會把它推銷給高階主管.

　　太好了.我們馬上準備.

　　take account of something;take something into account: to consider particular facts, circumstances, etc. when making a decision about something 考慮到;顧及

　　The company takes account of environmental issues wherever possible. 只要有可能,這家公司總是盡量考慮到環境問題.

　　Coursework is taken into account as well as exam results. 除考試結果外,課程作業也要計入成績.

　　The defendant asked for a number of other offences to be taken into account. 被告要求考慮其他一些罪行.

　　Project: to present somebody/something/yourself to other people in a particular way, especially one that gives a good impression 展現;表現;確立(好印象) VN ~ (yourself)

　　They sought advice on how to project a more positive image of their company. 他們就如何加強樹立公司的形象征詢意見.

　　She projects an air of calm self-confidence. 她表現出鎮定自若的神態.

　　He projected himself as a man worth listening to. 他裝成很有見地的樣子.

　　Brand recognition: 品牌認同,品牌認知,品牌識別

　　Will there be any direct mail?

　　'direct mail'就是"直接郵寄的廣告"的意思. Advertisements that are sent to people through the post/mail.

　　Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.

　　Pitch: to try to persuade somebody to buy something, to give you something or to make a business deal with you 推銷;爭取支持(或生意等) ~ (for sth)

　　Representatives went to Japan to pitch the company's newest products. 銷售代表前往日本推銷本公司的最新產品.

　　We were pitching against a much larger company for the contract. 我們在與一家比我們大得多的公司競爭這項合同.

　　'higher-up'就是上級,大人物的意思. A higher-up is an important person who has a lot of authority and influence.

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