商務營銷方案討論對話

　　下面是一篇商務營銷方案討論對話，一起來看看吧。

　　營銷方案討論英語對話

　　簡:Now we've decided to go global, what form of entry should we use to get into the US market?

　　杰克:Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?

　　簡:I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.

　　杰克:But their local market knowledge could be invaluable.

　　簡:But there are easier ways to gain that local knowledge.

　　杰克:So what is your suggestion then?

　　簡:I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.

　　英語對話中文意思：

　　現在我們已經決定走全球化路線.我們應該采取什么形式進入美國市場?

　　嗯.正如你在我的策略計劃上看到的.我認為搞合資企業將是最好的選擇. 你認為呢?

　　我認為合資企業不適合我們這種類型的消費產品.因為我們不需要一位本地合伙人.

　　但是他們關于本地市場的知識可能會大有價值.

　　但是有更容易的方法獲得那些本地知識.

　　那么你的建議是什么?

　　我認為我們應該請一位經銷代理人和一名業務顧問.這是獲得本地知識的.相對廉價的方法.

　　英語知識點

　　What form of entry should we use to get into the US market?

　　Get into就是enter的意思.

　　Joint venture:合資企業,合營企業

　　A joint venture is a business or project in which two or more companies or individuals have invested, with the intention of working together.

　　market knowledge: market knowledge is the understanding of the local market a local firm has 市場知識

　　I think we should acquire the services of a distribution agent as well as a business consultant.

　　Distribution指商品的運銷,經銷,分銷, the system of transporting and delivering goods. 看下面幾個例句.

　　distribution costs 經銷成本

　　worldwide distribution systems 全球經銷系統

　　marketing, sales and distribution 營銷、銷售和經銷

　　經銷,分銷商就是"distributor".

　　Japan's largest software distributor 日本最大的軟件分銷公司

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